Saturday, April 21, 2012
Monroe's Motivated Sequence and the Problem/Solution organizational pattern
Monroe's Motivated Sequence was designed by Purdue University Professor, Alan Monroe. The sequence consists of five steps designed to use the psychology of persuasion to develop a persuasive speech. Step one: get attention; this step is part of your introduction. It can be a joke, story, or other attention getter to grab the attention of your audience. Step two: establish the need; this can be done by showing the audience how an issue directly affects them. Step three: satisfy the need; this is where you introduce your solution to the issue. Step four: visualize the future; this is where the speaker paints a picture of what the outcome is by not taking action and how much better it is if they do. Step five: Action/actualization; this is the final part of the speech where you leave the audience with instructions of how they can make a difference. The problem/solution organizational pattern has less steps but is equally effective when presented correctly. With this speech pattern you present the problem to the audience by explaining it in detail and giving proof. Once the audience is convinced there is a problem the speaker can then offer the solution. It is important to be specific and show practicality so people leave knowing what they can do about it. I think this is the type of pattern I will use for my final speech topic. The issue I will be discussing will be more effective if addressed using the Problem/Solution organizational pattern.
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