Importance of audience analysis and adaptation

Audience analysis is a crucial element to the success of your speech. By being able to analyze the audience you can gage how you r speech is going and will be better able to adapt to your audience. By analyzing your audience prior to your speech you can anticipate their interests and adapt your speech accordingly. During the speech you can look for audience non-verbal feedback such as smiling, frowning, or nodding in agreement. By recognizing these signs from members of your audience you can respond by continuing on the same path or adjusting your speech in response to the needs of your audience. Non-verbal feedback can be even more helpful than verbal in many cases as long as you pay attention to the signs. For a speech to be successful you have to be able to effectively connect with your audience. In order to do this you have to hold their interest or intrigue them in some way. I plan on using audience analysis during my speech to determine if the audience is engaged in my speech or bored. By doing this I can make adjustments to try to capture their interest.